When Karl Lagerfeld was appointed creative director, he re-released the style as the Chanel Classic Flap Bag. Each element of the Chanel 2.55 Flap Bag shares Coco’s personal story, uniting its carriers to her in an intimate way. She quilted the exterior material (to resemble the jackets her equestrian friends wore), stitched on an exterior pocket (to store her cash for tipping), secured its exterior flap with a simple, rectangular lock (since dubbed the Mademoiselle, as Coco never married), hid a pocket in its interior flap (so she could secretly store her love letters), and lined it with burgundy leather (to match the uniform she wore as a child at the orphanage). Not only famous for its shoulder-length straps, Coco included many other details that have since become iconic.
Making it socially acceptable (and fashionable!) for women to carry their belongings hands-free, it was a revolutionary design. In February 1955, Coco introduced the first shoulder bag for women, naming it the Chanel 2.55 Flap Bag (after its release date). Tired of always fumbling with and misplacing hers, Coco made the chain straps on her design longer. At the time, women only carried their bags by hand, clutching them or looping their wrists through the straps. Following her exile from fashion after WWII, Coco decided to celebrate her return by updating the Chanel Flap Bag.
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